7 Proven Marketing Ideas For Home Remodelers

Articles| Marketing
September 23, 2025•6 min read

7 Proven Marketing Ideas Every Home, Kitchen, and Bath Remodeling Business Needs to Grow

Running a home remodeling business isn't just about delivering beautiful kitchen renovations and stunning bathroom transformations. It's about keeping your pipeline full of new homeowners who are ready to invest in their dream spaces.

That's where marketing comes in.

The strategies below have been proven across industries — and when applied to home remodeling, they can make a dramatic difference in sales and customer retention.

7 Proven Marketing Ideas Every Home, Kitchen, and Bath Remodeling Business Needs to Grow

1. Identity Resolution: Stop Losing Home Remodeling Leads

Did you know that up to 98% of visitors to a home remodeling website leave without filling out a form or making contact?

That's like having almost every homeowner who walks into your showroom leave without ever introducing themselves.

Identity resolution technology instantly solves this by capturing names and emails from anonymous visitors.

Imagine knowing who visited your kitchen remodeling gallery last week and being able to send them a personal follow-up with relevant design ideas.... send them an email, a text message, a postcard?? The options are endless.

👉 Instead of chasing cold leads, you can work the warm ones already looking for remodeling solutions — leads that we're already on your website.

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2. Affiliate & Referral Programs: Put Word-of-Mouth on Steroids

Referrals already drive some of the best business in home remodeling because people trust recommendations from friends and neighbors who've had work done. A structured affiliate or referral program multiplies that trust factor.

For example: "Refer a neighbor for a kitchen remodel and we'll give you $500 off your next project." Now every happy client becomes a motivated marketer, showing off their beautiful new spaces while earning rewards.

👉 In home remodeling, this doesn't just drive leads — it drives qualified leads who already come in pre-sold on your craftsmanship and reputation.

Turn Happy Clients Into Powerful Promoters

Every home services business, whether you clean carpets, fix plumbing, paint walls, or renovate kitchens, should have a referral program powered by referral program software. Why? Because people trust their neighbors and friends more than any ad. If someone loves the service you provided, they'll happily tell others… especially if there's a reward in it for them. Modern referral program software lets you turn one satisfied customer into ten more, all without blowing your marketing budget. With affiliate program software, you can even expand to include contractors, suppliers, and industry partners in your referral network. — Referral Factory

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3. Google Ads: Show Up When Homeowners Are Searching

When someone types "kitchen remodeling contractor near me" or "best bathroom renovation company in [city]," they're not browsing — they're buying. That's why Google PPC campaigns are crucial for remodeling contractors.

The key is targeting high-intent keywords. Instead of wasting money on broad terms like "home improvement ideas," focus on purchase-ready searches such as:

  • "Kitchen remodel cost in [city]"

  • "Top bathroom renovation contractors for small spaces"

  • "Home addition contractors near me"

👉 That way, you're only paying to get in front of homeowners who are ready to take action and invest in their homes.

4. Facebook & Instagram Ads: Capture Attention Where Homeowners Already Spend Time

Your future remodeling clients scroll Facebook and Instagram daily, often looking for home inspiration. With precise targeting, you can put your stunning project photos right in front of them.

What works best?

  • Before-and-after visuals showing the transformation your remodeling delivers

  • Short testimonials from happy homeowners in your area

  • Special promotions tailored to your local market

  • Time-lapse videos of kitchen or bathroom transformations

👉 In home remodeling, social proof and visuals are incredibly powerful — your ads should stop the scroll and make prospects say, "That's exactly what I want for my home."

5. Email Marketing: Automate Trust-Building in Home Remodeling

The average ROI on email marketing is $36 for every $1 spent. For home remodeling, it's one of the easiest ways to stay in front of leads who aren't ready to start their project yet.

Here's how a remodeling email sequence might look:

  • Day 1: A thank-you email with a quick tip about planning your remodel budget

  • Day 3: A case study showing how you transformed a kitchen for a homeowner in your area

  • Day 7: An exclusive offer to book a free in-home consultation and design estimate

👉 Instead of hoping leads remember you when they're ready to remodel, automation keeps your remodeling brand top-of-mind until they're ready to say yes.

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6. SEO + Content: Rank Where Homeowners Search for Remodeling Ideas

Most homeowners start their remodeling journey on Google, Pinterest, and other search platforms. If you're not ranking, you're invisible. SEO and content marketing ensure your remodeling business shows up when people are researching their projects.

Examples of content that works for remodeling companies:

  • Pricing guides: "How Much Does a Kitchen Remodel Cost in [City]?"

  • Comparison posts: "Custom Cabinets vs Semi-Custom — Which Is Right for Your Kitchen?"

  • Mistakes to avoid: "5 Common Bathroom Renovation Mistakes Homeowners Make"

  • Design inspiration: "10 Small Kitchen Remodel Ideas That Maximize Space"

👉 Done right, SEO makes sure you're the answer to your customers' remodeling questions — 24/7.

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7. Retargeting: Bring Back Homeowners Who Didn't Convert

Most people don't book remodeling consultations on their first website visit. They need time to think, discuss with family, and plan their budget. Retargeting ads fix this perfectly.

Picture this: a homeowner visits your site, checks your kitchen remodeling gallery and pricing, then leaves. The next day, they're scrolling Instagram and see an ad: "Still dreaming of that new kitchen? Book your free consultation this month and get a complimentary 3D design rendering."

👉 Retargeting turns "maybe next year" into "let's start planning now."

Final Word

Every home remodeling business needs a steady flow of qualified homeowners ready to invest in their dream spaces. By applying these seven strategies — from identity resolution to retargeting — you can capture more leads, close more deals, and stay ahead of the competition in your local market.

The best part? You don't have to reinvent the wheel. Just apply these proven marketing ideas to your remodeling business, and watch the results compound as satisfied customers become your best marketers and your online presence drives consistent, high-quality leads.

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Why Choose An All-In-One CRM?

Trying to piece together all the tools your business needs would cost you over $1,100 every month—and you'd still be stuck managing dozens of disconnected platforms that don’t talk to each other.

Nurturely+ gives you everything in one place: lead capture, sales pipelines, follow-up automation, websites, reviews, payments, and more—all fully integrated and ready to go for a fraction of the cost.

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