How to Build an Automated NPS Feedback Workflow and Get More Reviews

Articles| Automation| Features
July 02, 2025•2 min read

Automate Your Client Satisfaction and Review Workflow with NPS

Are you collecting real, honest feedback—or just hoping for 5 stars?
In most businesses, reviews either come from ecstatic fans or upset clients. But what about the quiet majority—the people who don’t speak up until they cancel?

That’s exactly what Kyle Ackerman solved with a fully automated Client Satisfaction + NPS Workflow using Nurturely+ (powered by GoHighLevel). In this article, we’ll walk through how it works and how you can build it yourself.

Why Google Reviews Alone Aren’t Enough

Google reviews are essential for SEO and visibility—but they don’t tell the full story. You miss out on:

  • Subtle dissatisfaction

  • Middle-of-the-road clients at risk of leaving

  • Clear, actionable feedback to improve your service

That’s where NPS (Net Promoter Score) comes in.

What is NPS and Why It Matters

NPS asks one key question:
"How likely are you to recommend us to a friend?"

Scored from 0–10, it categorizes responses as:

  • 0–6 = Detractors (unhappy customers who may damage your brand)

  • 7–8 = Passives (neutral, vulnerable to switching)

  • 9–10 = Promoters (loyal enthusiasts who refer others)

Businesses that score above 70 are considered world-class.

Custom Maids hit a score of 72, based on 86 reviews collected in just 90 days.

The Full 40-Point Feedback System

Screenshot of Client Satisfaction Reports & Net Promoter Scores (NPS)

Kyle didn’t just stop at NPS. He expanded it into a 40-point rating system by asking clients to score:

  • NPS

  • Quality of service

  • Team

  • Communication

This gave deeper insights into why people felt the way they did—and what to improve.

How the Workflow Works Inside Nurturely+

The automation is triggered in two ways:

  1. When a client is marked as “WON” in the CRM pipeline

  2. When the “Request Satisfaction Review” tag is applied

Here’s how the sequence works:

  • Email and SMS #1: Sent 15 minutes after trigger

  • Email and SMS #2: Sent after 3 days (if no response)

  • Email and SMS #3: Sent after another 4 days

  • Tag Removal: Workflow ends, tag is cleared so they can be surveyed again later

Once a survey is submitted, a “CSR Received” tag is applied. This prevents additional requests and allows tracking.

Real Results and Benefits

After 90 days of running this automation, here’s what Custom Maids achieved:

  • 86 feedback responses collected

  • 9.23 average NPS score

  • 12 of the last 16 reviews were a perfect 40

  • Alerts on any response below 9

  • Early warning system for retention issues

  • Morale boost through real client praise

Why Every Service Business Should Do This

Whether you run a house cleaning company, a lawn care service, or a marketing agency—this system works.

It helps you:

  • Create a closed-loop feedback process

  • Earn more detailed and honest reviews

  • Improve your team’s performance

  • Fix service gaps before they turn into churn

Build It Yourself or Get Help

This entire system runs inside Nurturely+, no extra apps or plugins needed.

If you want to build this workflow, or need help setting it up, we’d love to help.
📩 Visit https://nurturely.io to get started.

nps workflownet promoter scorenet promoter score workflowcustomer feedback automationclient feedback automationclient satisfactioncustomer satisfaction
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MCAT (Missed Call Auto-Text)

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Text To Pay

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Calendar

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CRM

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Forms

Capture new leads easily with Forms by Nurturely+.

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Surveys

Understand your customers better with Surveys from Nurturely+.

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SMS & Email Templates

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Communities

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Invoicing & Payments

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Trigger Links

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Why Choose An All-In-One CRM?

Trying to piece together all the tools your business needs would cost you over $1,100 every month—and you'd still be stuck managing dozens of disconnected platforms that don’t talk to each other.

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Save money, save time, and finally run your business with the systems it deserves.

Industries Served

Residential Cleaning

Instantly capture new client inquiries, automate follow-ups, book more cleanings, and collect 5-star reviews—all without lifting a finger.

Commercial Cleaning

Automate lead capture, send professional proposals fast, and manage long-term client contracts—all from one streamlined platform.

HVAC

Respond to emergency service requests faster, schedule appointments automatically, and follow up with seasonal promotions to keep customers coming back.

Plumbing

Capture urgent service calls, book jobs instantly, and automate follow-ups to turn one-time fixes into lifelong customers.

Electrical

Respond faster to service requests, streamline project estimates, and keep every lead and job organized from first call to final invoice.

Landscaping

Capture new project requests, send quick estimates, and automate seasonal promotions to stay top of mind year-round.

Lawn Care

Book recurring services automatically, manage client schedules easily, and upsell seasonal treatments without chasing down customers.

Roofing

Respond to inspection and repair requests fast, send detailed proposals in minutes, and track every job from first call to final invoice.

Pest Control

Book urgent service calls instantly, automate contract renewals, and build a steady base of recurring customers with effortless follow-ups.

Appliance Repair

Capture service requests 24/7, schedule appointments automatically, and send real-time updates to keep customers informed and happy.

General Contractors

Manage bids, client communications, project updates, and payments all in one place—keeping every job organized and on schedule.

Remodeling & Renovation

Capture new project leads, send fast professional quotes, and automate client updates through every stage of the renovation process.

Home Inspection

Book inspections online, send reports quickly, and automate follow-ups to realtors and clients—building steady, repeat referral business.


Realtors

Capture buyer and seller leads instantly, automate appointment scheduling, and nurture every relationship from first inquiry to closing.

Insurance

Collect leads, quote new policies faster, and automate renewal reminders to grow your book of business without chasing down every contact.

Auto Repair

Capture service appointments online, send real-time updates to customers, and follow up automatically for repeat business and reviews.

Towing

Respond to urgent tow requests faster, track service calls, and automate follow-ups to win long-term roadside assistance partnerships.

Pressure Washing

Book residential and commercial jobs online, send quick quotes, and automate follow-ups to keep your schedule full year-round.

Painting

Capture project leads, send detailed estimates quickly, and keep clients updated through every phase of the painting project.

Fencing

Book consultations online, send fast custom estimates, and automate customer communication to close projects faster and with less hassle.

Solar

Capture inbound solar inquiries, schedule consultations automatically, and track prospects from first interest to final installation.

Tree Removal

Book emergency tree services instantly, send proposals fast, and stay top of mind with seasonal outreach campaigns.

Cybersecurity

Capture business inquiries, automate client onboarding, and manage ongoing communications securely through a unified CRM platform.

Chiropractors

Book new patient consultations easily, automate appointment reminders, and nurture ongoing relationships to maximize patient retention.

Dentists & Orthodontists

Manage patient leads, automate appointment scheduling and follow-ups, and drive 5-star reviews to strengthen your local reputation.

Consultants

Capture new client leads, automate discovery call booking, and streamline proposals, contracts, and follow-up campaigns in one place.

Legal

Capture case inquiries securely, automate client intake, and manage consultations and case follow-ups without dropping a lead.

Financial Advisors

Capture new client appointments, send automated follow-up sequences, and manage ongoing client communications—all from one dashboard.

Travel Agents

Capture new trip inquiries online, automate itinerary follow-ups, and build long-term client relationships with timely promotions.

Veterinary Clinics

Book appointments online, send vaccination and wellness reminders automatically, and grow repeat visits through personalized communication.

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Quick Links

Why Choose An All-In-One CRM?

Trying to piece together all the tools your business needs would cost you over $1,100 every month—and you'd still be stuck managing dozens of disconnected platforms that don’t talk to each other.

Nurturely+ gives you everything in one place: lead capture, sales pipelines, follow-up automation, websites, reviews, payments, and more—all fully integrated and ready to go for a fraction of the cost.

Save money, save time, and finally run your business with the systems it deserves.

FAQS

What exactly is Nurturely+?

Nurturely+ is an all-in-one CRM and marketing platform built for small and local businesses. It combines lead capture, sales tracking, marketing automation, website building, appointment booking, reputation management, and more—so you can run your business without stitching together multiple tools.

Is Nurturely+ difficult to set up, learn & use?

No. Nurturely+ is designed for non-technical users. Most businesses can get their core systems—CRM, forms, automations, calendars, and websites—set up within a few hours. Step-by-step tutorials and templates are included to make the process as easy as possible.

How is Nurturely+ different from other CRMs?

Most CRMs only track contacts. Nurturely+ manages your entire customer journey—from first contact to final sale—and replaces 5–10 other tools (like email marketing, forms, landing pages, and call tracking) in one dashboard. It’s built specifically for businesses that need marketing and sales tools, not just data storage.

Can I cancel anytime?

Yes, Nurturely+ runs month-to-month with no long-term contracts, and you can cancel anytime without penalties—unless you’re on the annual plan.

When you choose to pay annually, you lock in at least 20% savings every year, but the full year is prepaid and non-refundable.

Most businesses save more by choosing the annual option once they know Nurturely+ is the right fit.

Who is Nurturely+ best for?

Nurturely+ is built for local service businesses that depend on leads, appointments, and client relationships to grow.

It’s perfect for cleaning services, HVAC companies, landscapers, plumbers, electricians, roofers, pest control companies, real estate agents, chiropractors, dentists, veterinary clinics, and more.

If you need a simple, powerful way to attract more customers, follow up automatically, and grow without hiring a big marketing team, Nurturely+ is built for you.