LC Phone System Pricing & A2P Text Message Costs

May 19, 2025•3 min read

Phone System Pricing & Text Message Costs

Understand What You’re Paying For — and Why

If you're using the LC Phone System (Nurturely+'s built-in calling and texting tool), here’s a complete breakdown of what you can expect in terms of costs.

This guide explains registration fees, monthly charges, and ongoing per-use rates for texting, calling, voicemail, and more.

Illustration of a mobile phone, dollar sign, telephone handset, checklist clipboard, and coin, representing communication and billing features of a business phone system.

🧾 A2P 10DLC: One-Time & Monthly Registration Fees

To send business texts from your local or toll-free number, U.S. mobile carriers require you to register your brand and campaign through a process called A2P 10DLC registration. This improves deliverability and protects consumers from spam.

Here’s what you’ll pay:

Brand Registration: $4.41 (one-time)
Campaign Vetting: $15.75 (one-time)
Monthly Campaign Fee: $1.50–$12/month (varies by use case)

💡 These are pass-through carrier fees with no markup.

📱 Ongoing Messaging & Calling Costs

These are the day-to-day charges for sending texts, making calls, and using phone features.

1. Phone Numbers

Local Numbers (U.S./Canada): $1.15/month
Toll-Free Numbers (U.S./Canada): $2.15/month

2. SMS Text Messaging (U.S./Canada)

Outbound SMS: $0.0079 per segment
Inbound SMS:
- U.S.: $0.0083 per segment
- Canada: $0.0079 per segment

🔹 A segment is typically 160 characters.

3. MMS (Multimedia Messages)

U.S. Outbound MMS: $0.0200
U.S. Inbound MMS:
- Local numbers: $0.0100
- Toll-free numbers: $0.0200
Canada Outbound MMS: $0.0220
Canada Inbound MMS:
- Local numbers: $0.0100
- Toll-free numbers: $0.0200

4. Voice Calling (U.S./Canada)

Outbound Calls: $0.0180/minute
Inbound Calls:
- Local numbers: $0.0085/minute
- Toll-free numbers: $0.0220/minute

Note: Outbound calls are made up of two "legs" (app + actual call), but the total is already included in the above rate.

🧠 Number Intelligence Features

Number Validation: $0.005 per check
Spam Detection: $0.005 per incoming call tested
Name Lookup: $0.01 per lookup

These optional tools help validate numbers, filter spam, and auto-identify unknown callers.

🎙️ Other Voice Features & System Charges

Client Minutes (dialer app leg): $0.004 per minute (already included in outbound calls)
Call Recording: $0.0025 per recorded minute
Call Recording Storage: $0.0005 per recorded minute per month
Call Transcription: $0.024 per minute
Voicemail Drops: $0.0180 per minute
Answering Machine Detection: $0.0075 per use

Conference Calls (Per Participant, Per Minute)

U.S.: $0.0018
Dublin: $0.0025
Tokyo: $0.0030
Singapore: $0.0030
Sydney: $0.0030
São Paulo: $0.0040

All outgoing calls, and any incoming calls that get transferred, use the conference call system.

📡 Carrier Surcharges (Added to SMS/MMS)

SMS Outbound Carrier Fees:

AT&T, Verizon, T-Mobile: $0.003
US Cellular: $0.005
All Other Carriers: $0.0035

MMS Outbound Carrier Fees:

T-Mobile: $0.01
US Cellular: $0.01
All Other Carriers: $0.01

💬 Common Questions

Q: Why am I charged for incoming texts?
LC Phone bills for both incoming and outgoing texts—this is standard across the platform.

Q: Why was I charged $20 when I haven’t used anything yet?
The system auto-recharges your wallet when your balance drops below your set minimum, so you never run out of credit.

Q: Will I be billed for messages that failed?
Yes—once a delivery attempt is made, it's billable. This includes messages that bounce due to carrier filters or incorrect numbers. Internal errors before delivery attempts are not charged.

Q: Can I avoid storage fees for call recordings?
Yes, you can request a full deletion of past call recordings if you no longer need them.

Q: Why are conference call fees charged for all outgoing calls?
To reduce hold times and improve speed, the system uses a conference call flow for every outgoing call—even if it's not transferred.

Final Notes

The LC Phone System is built to make business communication smooth and professional—but it’s important to know where your costs come from. All rates listed here are based on actual carrier and platform pricing, with no hidden markups.

If you have questions, want to lower usage, or need help reviewing your account, just reach out—we’re happy to help.

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2-Way Text & Email

Communicate instantly with your leads and customers using Nurturely+’s 2-Way Text & Email system.

Manage all conversations from one simple inbox, ensuring you never miss a message. Whether you're nurturing a lead, booking an appointment, or following up after a sale, you can text or email with ease—and track it all automatically. Increase engagement, speed up response times, and close more deals with seamless messaging integration.

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GBP Messaging

Connect directly through Google Business Profile (GBP) messaging with Nurturely+.

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Live Chat

Turn website visitors into customers with Nurturely+ Live Chat.

Our live chat software lets you engage potential buyers in real time, answer questions instantly, and guide prospects toward taking action. Automated bots can handle common inquiries, book appointments, or capture lead details even when you're offline.

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Reputation Management

Protect and grow your brand with Reputation Management from Nurturely+.

Monitor reviews across Google, Facebook, and more, all from one dashboard. Quickly respond to feedback, encourage happy customers to leave glowing reviews, and repair negative impressions before they spread. A strong online reputation leads to higher trust, better SEO, and more new business.

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Facebook Messenger

Stay connected with your audience where they already spend their time.

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GBP Call Tracking

Know exactly which marketing efforts drive your calls. GBP Call Tracking inside Nurturely+ tracks every phone call that comes from your Google Business Profile (GBP).

See call sources, listen to recordings, and attribute revenue back to campaigns. Understand what’s working, fine-tune your strategies, and optimize your local SEO for maximum return.

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MCAT (Missed Call Auto-Text)

Never miss another lead with MCAT (Missed Call Auto-Text) from Nurturely+.

When a new prospect calls and you can’t answer, MCAT automatically sends a personalized text back—keeping the conversation alive and the prospect engaged. Capture more leads, book more appointments, and reduce lost opportunities just by automating this simple but powerful step.

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Text To Pay

Close sales faster with Text To Pay.

Nurturely+ makes it easy to send secure payment links directly via text message, allowing customers to pay on the spot. No complicated setup, no invoicing delays—just fast, frictionless transactions that get you paid quicker.

Ideal for service businesses, mobile operations, and anyone who wants to offer maximum convenience at checkout.

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Calendar

Manage your entire schedule with the Calendar system inside Nurturely+.

Book meetings, sales calls, service appointments, and internal events all in one place. Automate confirmations, reminders, and reschedules to reduce no-shows and keep operations running smoothly.

Nurturely+ lets you sync calendars across your team and connect scheduling directly to your sales and marketing funnels.

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CRM

Centralize your customer data with Nurturely+’s powerful CRM.

Track every interaction, automate follow-ups, view purchase histories, and segment your contacts for hyper-targeted campaigns.

Whether you’re managing 10 clients or 10,000, Nurturely+ ensures you have the right information at your fingertips to close more deals and build stronger relationships—all without getting buried in manual work.

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Opportunities

Never lose track of a hot prospect again with the Opportunities feature inside Nurturely+.

Visualize your entire sales pipeline, move deals through custom stages, and trigger automations based on where leads stand.

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Social Planner

Plan, schedule, and post across all major social platforms with the Social Planner inside Nurturely+.

Create content once and publish everywhere—Facebook, Instagram, LinkedIn, and more. Build out content calendars, preview posts before they go live, and manage your brand’s online presence without juggling multiple apps.

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Forms

Capture new leads easily with Forms by Nurturely+.

Build beautiful, mobile-friendly forms in minutes—no coding required. Add them to your website, landing pages, or social media to collect contacts, survey customers, or register event attendees.

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Surveys

Understand your customers better with Surveys from Nurturely+.

Create custom surveys to collect feedback, measure satisfaction, or gain insights to improve your services. Embed surveys into your emails, websites, or thank-you pages to capture responses easily.

All survey data flows directly into your CRM, helping you refine offers, services, and experiences.

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SMS & Email Templates

Save time and increase effectiveness with ready-to-use SMS & Email Templates in Nurturely+. Craft high-converting messages for every stage of the customer journey. Whether you’re following up on a lead, confirming an appointment, or requesting a review, you’ll have proven templates ready to go—fully customizable for your brand’s voice and goals.

Proposals & Estimates

Win more business faster with Proposals & Estimates built into Nurturely+. Send professional, branded proposals and detailed estimates in just a few clicks. Track when prospects open your documents and automate follow-ups based on their activity. Impress leads with polished presentations that speed up their buying decision—and yours.

Email Marketing

Launch powerful campaigns easily with Email Marketing by Nurturely+. Build beautiful, mobile-optimized emails with drag-and-drop simplicity. Segment audiences, personalize content, and automate follow-ups based on user behavior. Email marketing remains one of the highest-ROI activities, and Nurturely+ gives you everything you need to do it right.

Funnel Builder

Guide leads from curiosity to conversion with Funnels in Nurturely+. Create multi-step sales funnels that move prospects through a defined journey—landing pages, opt-ins, follow-ups, and checkouts—all without needing separate tools. Funnels focus attention, eliminate distractions, and dramatically improve your conversion rates from the same traffic you already have.

Website Builder

Build stunning Websites directly inside Nurturely+. Use professionally designed templates or create your own from scratch. Our websites are fast, SEO-optimized, mobile-ready, and fully integrated with all your marketing and sales tools. Launch a beautiful, high-converting online presence without expensive developers or ongoing maintenance headaches.

Memberships

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Blogs

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Communities

Build a loyal tribe with Communities from Nurturely+. Create private groups where your customers, prospects, or members can connect, share, and engage. Communities help you extend customer lifetime value, reduce churn, and deepen relationships. Best of all, you own the community—not a third-party platform.

Invoicing & Payments

Get paid faster with Invoice generation built into Nurturely+. Send polished, branded invoices in minutes, track payment status, and integrate with Text To Pay for even quicker transactions. Simplify your billing process, keep your cash flow steady, and make it easy for customers to do business with you.

Trigger Links

Track clicks and automate actions instantly with Trigger Links inside Nurturely+. Add trigger links to emails, SMS, or web pages, and when a contact clicks, you can enroll them in campaigns, assign tags, or notify your team automatically. It’s like giving every link a smart brain that grows your business.

Workflows & Automation

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Reporting & Analytics

Measure what matters with Reporting & Analytics in Nurturely+. See real-time data on leads, revenue, sales pipelines, marketing performance, and more—all in beautiful, easy-to-read dashboards. Identify bottlenecks, double down on winning strategies, and make smarter decisions with confidence. Data-driven growth starts here.

Triggers

Create powerful Triggers that automate tasks across Nurturely+. Set up instant responses to events like form submissions, email opens, missed calls, or new leads. Triggers take action for you—moving contacts, assigning tasks, sending messages—so you can run a smarter, faster business without lifting a finger.

Campaigns

Nurture leads automatically with Campaigns inside Nurturely+. Build multi-step email and SMS sequences that guide prospects from first touch to final sale. Whether it’s a simple drip campaign or a complex onboarding journey, you can personalize every step based on customer behavior—and win more business while you sleep.

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Residential Cleaning

Instantly capture new client inquiries, automate follow-ups, book more cleanings, and collect 5-star reviews—all without lifting a finger.

Commercial Cleaning

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HVAC

Respond to emergency service requests faster, schedule appointments automatically, and follow up with seasonal promotions to keep customers coming back.

Plumbing

Capture urgent service calls, book jobs instantly, and automate follow-ups to turn one-time fixes into lifelong customers.

Electrical

Respond faster to service requests, streamline project estimates, and keep every lead and job organized from first call to final invoice.

Landscaping

Capture new project requests, send quick estimates, and automate seasonal promotions to stay top of mind year-round.

Lawn Care

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Roofing

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Pest Control

Book urgent service calls instantly, automate contract renewals, and build a steady base of recurring customers with effortless follow-ups.

Appliance Repair

Capture service requests 24/7, schedule appointments automatically, and send real-time updates to keep customers informed and happy.

General Contractors

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Remodeling & Renovation

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Home Inspection

Book inspections online, send reports quickly, and automate follow-ups to realtors and clients—building steady, repeat referral business.

Realtors

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Insurance

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Auto Repair

Capture service appointments online, send real-time updates to customers, and follow up automatically for repeat business and reviews.

Towing

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Pressure Washing

Book residential and commercial jobs online, send quick quotes, and automate follow-ups to keep your schedule full year-round.

Painting

Capture project leads, send detailed estimates quickly, and keep clients updated through every phase of the painting project.

Fencing

Book consultations online, send fast custom estimates, and automate customer communication to close projects faster and with less hassle.

Solar

Capture inbound solar inquiries, schedule consultations automatically, and track prospects from first interest to final installation.

Tree Removal

Book emergency tree services instantly, send proposals fast, and stay top of mind with seasonal outreach campaigns.

Cybersecurity

Capture business inquiries, automate client onboarding, and manage ongoing communications securely through a unified CRM platform.

Chiropractors

Book new patient consultations easily, automate appointment reminders, and nurture ongoing relationships to maximize patient retention.

Dentists & Orthodontists

Manage patient leads, automate appointment scheduling and follow-ups, and drive 5-star reviews to strengthen your local reputation.

Consultants

Capture new client leads, automate discovery call booking, and streamline proposals, contracts, and follow-up campaigns in one place.

Legal

Capture case inquiries securely, automate client intake, and manage consultations and case follow-ups without dropping a lead.

Financial Advisors

Capture new client appointments, send automated follow-up sequences, and manage ongoing client communications—all from one dashboard.

Travel Agents

Capture new trip inquiries online, automate itinerary follow-ups, and build long-term client relationships with timely promotions.

Veterinary Clinics

Book appointments online, send vaccination and wellness reminders automatically, and grow repeat visits through personalized communication.

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FAQS

What exactly is Nurturely+?

Nurturely+ is an all-in-one CRM and marketing platform built for small and local businesses. It combines lead capture, sales tracking, marketing automation, website building, appointment booking, reputation management, and more—so you can run your business without stitching together multiple tools.

Is Nurturely+ difficult to set up, learn & use?

No. Nurturely+ is designed for non-technical users. Most businesses can get their core systems—CRM, forms, automations, calendars, and websites—set up within a few hours. Step-by-step tutorials and templates are included to make the process as easy as possible.

How is Nurturely+ different from other CRMs?

Most CRMs only track contacts. Nurturely+ manages your entire customer journey—from first contact to final sale—and replaces 5–10 other tools (like email marketing, forms, landing pages, and call tracking) in one dashboard. It’s built specifically for businesses that need marketing and sales tools, not just data storage.

Can I cancel anytime?

Yes, Nurturely+ runs month-to-month with no long-term contracts, and you can cancel anytime without penalties—unless you’re on the annual plan.

When you choose to pay annually, you lock in at least 20% savings every year, but the full year is prepaid and non-refundable.

Most businesses save more by choosing the annual option once they know Nurturely+ is the right fit.

Who is Nurturely+ best for?

Nurturely+ is built for local service businesses that depend on leads, appointments, and client relationships to grow.

It’s perfect for cleaning services, HVAC companies, landscapers, plumbers, electricians, roofers, pest control companies, real estate agents, chiropractors, dentists, veterinary clinics, and more.

If you need a simple, powerful way to attract more customers, follow up automatically, and grow without hiring a big marketing team, Nurturely+ is built for you.