How to Automate Google Review Requests (Without Being Annoying)

Articles| Automation
May 18, 2025•5 min read

Automatically Generate Google Reviews

If you run a service business and want to rank higher in Google search without spending more on ads, start with this: get more Google reviews.

They're one of the most powerful signals for local SEO, and they directly impact how often your Google Business Profile shows up in searches.

But here’s the hard part — how do you ask for reviews without being pushy?

That’s what this article will show you: how to automate the review request process using Zapier — and, for those ready for a more powerful setup, how to take it even further with Nurturely+, our all-in-one marketing automation platform.

>> How to Automatically Sync Jobber Invoices and Payments to Google Sheets

Table of Contents

Automatically Generate Google Reviews

Why Google Reviews Are Worth Prioritizing

The Best Time to Ask for a Review

The Free Automation Strategy with Zapier

Tools You'll Need:

Step-by-Step Instructions:

1. Set Up Your Zap Trigger

2. Filter for Paid Invoices

3. Add a Delay

4. Send the Review Request Email

Sample Email Template:

Limitations of the Zapier Method

Want a More Robust Option? Meet Nurturely+

With Nurturely+, you get:

How to Get Started (With 80% OFF FOR LIFE!)

Here’s how:

Final Thoughts

Watch The Full Video: Use this automation to get more Google Reviews without being annoying

How to get more Google reviews

Why Google Reviews Are Worth Prioritizing

More reviews don’t just make you look better — they help you rank better. When your profile is filled out, updated regularly, and loaded with five-star feedback, Google takes notice.

At Custom Maids, our company has grown significantly since acquiring it in January 2020. And one of the biggest drivers? Our online presence — especially Google reviews. It’s been a core part of how we generate leads without relying solely on paid ads.

The Best Time to Ask for a Review

The secret is simple: ask after a happy moment.

For us, that moment is when a customer pays their invoice. It’s the clearest signal that they were satisfied enough to complete the transaction — and it’s your best opportunity to ask for feedback while the experience is still fresh.

Just don’t send the request immediately after payment — that feels robotic. You want your ask to feel human, thoughtful, and timed just right.

The Free Automation Strategy with Zapier

Tools You'll Need:

Step-by-Step Instructions:

1. Set Up Your Zap Trigger

In Zapier:

  • Create a new Zap

  • Choose Jobber as your trigger app

  • Set the trigger event to Invoice Updated

  • Connect your Jobber account

2. Filter for Paid Invoices

  • Add a Filter by Zapier step

  • Only continue if Invoice Status contains “Paid”

  • This ensures you're only contacting satisfied customers

3. Add a Delay

  • Add Delay by Zapier

  • Choose a delay of 15 minutes

  • This gives the message a more natural, human feel

4. Send the Review Request Email

  • Use the customer's email address pulled from Jobber

  • Write a message using personalization fields like First Name

  • Paste in your Google review link

    • To get it: search your business name on Google → click “Share” on your profile → copy the link

Sample Email Template:

Subject: We'd love your feedback!

Body:
Hi [First Name],
Thank you again for choosing [Your Company Name] for your [service]. Being able to serve wonderful people like you is what makes our work so meaningful.

If you have a minute, would you mind sharing your experience? Your feedback helps us improve and helps others find a service they can trust.

👉 Leave a Review

Thanks again,
[Your Name or Team Name]
[Reply-to Email or Support Address]

Limitations of the Zapier Method

This automation works — but it's basic:

  • It only sends one email

  • There's no SMS follow-up

  • It can’t check whether they left a review before sending another reminder

  • You can’t easily test or tweak messaging sequences

If you want something more powerful, flexible, and built specifically for businesses like yours, read on.

Want a More Robust Option? Meet Nurturely+

Zapier works great for simple tasks. But if you're serious about growing your local business, you’ll eventually want automation that does more — like follow-ups, text messages, and review management all in one place.

That’s why we built Nurturely+.

With Nurturely+, you get:

  • Prebuilt review request workflows (email and SMS)

  • Smart delays and follow-ups if no review is left

  • Live chat, CRM, and email marketing tools

  • Missed call auto-text and text-to-pay

  • Appointment calendar and reminders

  • Social media planner (Facebook, IG, LinkedIn)

  • Website builder, funnel builder, and blog tools

  • Reporting, surveys, memberships, and more

Everything you need to turn strangers into paying customers — and keep them coming back.

How to Get Started (With 80% OFF FOR LIFE!)

Right now, you can join Nurturely+ for 80% off for life — that’s just $600/year instead of $3,000.

Here’s how:

  1. Go to nurturely.io/plus

  2. Scroll to the any button and click Create Account

  3. Enter promo code: FOUNDERS80

  4. Get instant access and login credentials

  5. We’ll pre-install the entire workflow into your account

No setup required.
No tech skills needed.
You’ll be ready to start collecting reviews the same day.

>>> WHILE PROMO CODES LAST!

Final Thoughts

Google reviews are worth chasing — but you don’t need to chase them manually. Use this automation to do it the smart way:

  • Use Zapier if you're just getting started and want a free solution

  • Upgrade to Nurturely+ when you're ready for full control and growth

Whichever route you choose, just don’t not ask. Your future SEO — and your future customers — are counting on it.

Need help setting this up? Drop a comment or reach out. We're happy to help either way.

Watch The Full Video: Use this automation to get more Google Reviews without being annoying

get google reviewsgoogle reviewsgenerate google reviewsnurturely+
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Features

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MCAT (Missed Call Auto-Text)

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Text To Pay

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Calendar

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CRM

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Social Planner

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Forms

Capture new leads easily with Forms by Nurturely+.

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Surveys

Understand your customers better with Surveys from Nurturely+.

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SMS & Email Templates

Save time and increase effectiveness with ready-to-use SMS & Email Templates in Nurturely+. Craft high-converting messages for every stage of the customer journey. Whether you’re following up on a lead, confirming an appointment, or requesting a review, you’ll have proven templates ready to go—fully customizable for your brand’s voice and goals.

Proposals & Estimates

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Funnel Builder

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Website Builder

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Blogs

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Communities

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Invoicing & Payments

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Trigger Links

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Workflows & Automation

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Reporting & Analytics

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Triggers

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Campaigns

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Why Choose An All-In-One CRM?

Trying to piece together all the tools your business needs would cost you over $1,100 every month—and you'd still be stuck managing dozens of disconnected platforms that don’t talk to each other.

Nurturely+ gives you everything in one place: lead capture, sales pipelines, follow-up automation, websites, reviews, payments, and more—all fully integrated and ready to go for a fraction of the cost.

Save money, save time, and finally run your business with the systems it deserves.

Industries Served

Residential Cleaning

Instantly capture new client inquiries, automate follow-ups, book more cleanings, and collect 5-star reviews—all without lifting a finger.

Commercial Cleaning

Automate lead capture, send professional proposals fast, and manage long-term client contracts—all from one streamlined platform.

HVAC

Respond to emergency service requests faster, schedule appointments automatically, and follow up with seasonal promotions to keep customers coming back.

Plumbing

Capture urgent service calls, book jobs instantly, and automate follow-ups to turn one-time fixes into lifelong customers.

Electrical

Respond faster to service requests, streamline project estimates, and keep every lead and job organized from first call to final invoice.

Landscaping

Capture new project requests, send quick estimates, and automate seasonal promotions to stay top of mind year-round.

Lawn Care

Book recurring services automatically, manage client schedules easily, and upsell seasonal treatments without chasing down customers.

Roofing

Respond to inspection and repair requests fast, send detailed proposals in minutes, and track every job from first call to final invoice.

Pest Control

Book urgent service calls instantly, automate contract renewals, and build a steady base of recurring customers with effortless follow-ups.

Appliance Repair

Capture service requests 24/7, schedule appointments automatically, and send real-time updates to keep customers informed and happy.

General Contractors

Manage bids, client communications, project updates, and payments all in one place—keeping every job organized and on schedule.

Remodeling & Renovation

Capture new project leads, send fast professional quotes, and automate client updates through every stage of the renovation process.

Home Inspection

Book inspections online, send reports quickly, and automate follow-ups to realtors and clients—building steady, repeat referral business.


Realtors

Capture buyer and seller leads instantly, automate appointment scheduling, and nurture every relationship from first inquiry to closing.

Insurance

Collect leads, quote new policies faster, and automate renewal reminders to grow your book of business without chasing down every contact.

Auto Repair

Capture service appointments online, send real-time updates to customers, and follow up automatically for repeat business and reviews.

Towing

Respond to urgent tow requests faster, track service calls, and automate follow-ups to win long-term roadside assistance partnerships.

Pressure Washing

Book residential and commercial jobs online, send quick quotes, and automate follow-ups to keep your schedule full year-round.

Painting

Capture project leads, send detailed estimates quickly, and keep clients updated through every phase of the painting project.

Fencing

Book consultations online, send fast custom estimates, and automate customer communication to close projects faster and with less hassle.

Solar

Capture inbound solar inquiries, schedule consultations automatically, and track prospects from first interest to final installation.

Tree Removal

Book emergency tree services instantly, send proposals fast, and stay top of mind with seasonal outreach campaigns.

Cybersecurity

Capture business inquiries, automate client onboarding, and manage ongoing communications securely through a unified CRM platform.

Chiropractors

Book new patient consultations easily, automate appointment reminders, and nurture ongoing relationships to maximize patient retention.

Dentists & Orthodontists

Manage patient leads, automate appointment scheduling and follow-ups, and drive 5-star reviews to strengthen your local reputation.

Consultants

Capture new client leads, automate discovery call booking, and streamline proposals, contracts, and follow-up campaigns in one place.

Legal

Capture case inquiries securely, automate client intake, and manage consultations and case follow-ups without dropping a lead.

Financial Advisors

Capture new client appointments, send automated follow-up sequences, and manage ongoing client communications—all from one dashboard.

Travel Agents

Capture new trip inquiries online, automate itinerary follow-ups, and build long-term client relationships with timely promotions.

Veterinary Clinics

Book appointments online, send vaccination and wellness reminders automatically, and grow repeat visits through personalized communication.

Ready to get started?

Founding Members

Master Local Marketing | Guides, expert tips, and proven strategies for small business owners ready to win with paid ads, social media, and SEO.

Built on the power of HighLevel, Nurturely+ gives you access to 29+ high-impact tools in one easy-to-use platform, trusted by the most profitable small businesses today.

Quick Links

Why Choose An All-In-One CRM?

Trying to piece together all the tools your business needs would cost you over $1,100 every month—and you'd still be stuck managing dozens of disconnected platforms that don’t talk to each other.

Nurturely+ gives you everything in one place: lead capture, sales pipelines, follow-up automation, websites, reviews, payments, and more—all fully integrated and ready to go for a fraction of the cost.

Save money, save time, and finally run your business with the systems it deserves.

FAQS

What exactly is Nurturely+?

Nurturely+ is an all-in-one CRM and marketing platform built for small and local businesses. It combines lead capture, sales tracking, marketing automation, website building, appointment booking, reputation management, and more—so you can run your business without stitching together multiple tools.

Is Nurturely+ difficult to set up, learn & use?

No. Nurturely+ is designed for non-technical users. Most businesses can get their core systems—CRM, forms, automations, calendars, and websites—set up within a few hours. Step-by-step tutorials and templates are included to make the process as easy as possible.

How is Nurturely+ different from other CRMs?

Most CRMs only track contacts. Nurturely+ manages your entire customer journey—from first contact to final sale—and replaces 5–10 other tools (like email marketing, forms, landing pages, and call tracking) in one dashboard. It’s built specifically for businesses that need marketing and sales tools, not just data storage.

Can I cancel anytime?

Yes, Nurturely+ runs month-to-month with no long-term contracts, and you can cancel anytime without penalties—unless you’re on the annual plan.

When you choose to pay annually, you lock in at least 20% savings every year, but the full year is prepaid and non-refundable.

Most businesses save more by choosing the annual option once they know Nurturely+ is the right fit.

Who is Nurturely+ best for?

Nurturely+ is built for local service businesses that depend on leads, appointments, and client relationships to grow.

It’s perfect for cleaning services, HVAC companies, landscapers, plumbers, electricians, roofers, pest control companies, real estate agents, chiropractors, dentists, veterinary clinics, and more.

If you need a simple, powerful way to attract more customers, follow up automatically, and grow without hiring a big marketing team, Nurturely+ is built for you.