See The Real Ratings of Your Competitors

Articles
May 22, 2025•4 min read

Real Ratings & Reviews

Most business owners know their Google rating. Fewer know how much—or how little—it really means.

Sure, a 5.0 star rating looks good at a glance. But what does that number say when it’s based on only 20 reviews? Not much. In fact, many businesses flaunting a perfect score haven’t actually earned it—not at scale.

That’s why we created the Leaderboard—a more accurate, transparent, and trustworthy way to rank local service businesses using what we call the Real Rating.

Real ratings of your competitors

What Is a Real Rating, and Why Does It Matter?

A Real Rating is a weighted score that factors in:

  • Number of reviews

  • Actual average rating

  • Bonus signals like live chat widget presence (customer support matters)

If a business has 20 reviews and they’re all five stars, that’s a decent start. But compare that to someone with 120 reviews and a 4.9 average—they’ve earned trust repeatedly. The public deserves to see that distinction.

Review Volume Changes Everything

Google treats all 5.0 ratings the same—but we don’t.

Here’s how we adjust for truth:

  • Under 100 reviews = not statistically reliable

  • 100–500 reviews = stable, real, and representative

  • 500+ reviews = earns “extra credit,” similar to a GPA boost

📈 Example:

  • Made Pro of Lake Norman and LA Made Services both have 4.9 Google ratings

  • But Made Pro has ~80 more reviews

  • On our Leaderboard, Made Pro edges ahead as the stronger business

How Live Chat Impacts Your Ranking

We believe great customer support should boost your visibility.
So if you’ve added a live chat widget to your site, you get a +0.7 Real Rating boost.

Why? Because you’re signaling to potential customers:
"We’re here when you need us."

Want to boost leads and your Real Rating? Learn how to add a chat widget here.

Real-World Leaderboard Highlights

Here’s a snapshot of a few companies ranked using Real Rating:

  • Custom Maids (Bay City, MI)

    • Google: 4.4 from 53 reviews

    • Real Rating: 4.282

    • With chat widget + more reviews = 4.47

  • Jake’s Carpet Cleaning (Bay City, MI)

    • Google: 5.0 from 167 reviews

    • Real Rating: >5.0

    • Most dominant cleaning company in the Bay City market

  • Great Lakes Cleaning

    • Google: 2.8 from 13 reviews

    • Real Rating reflects deeper quality concerns

  • Tri Cities Infinity Clean LLC

    • Google: 4.7 from 40 reviews

    • No website or chat widget = weaker trust signal

Want to improve your company’s standing? Organize your pipeline like this.

Introducing Modified Market Share

We go beyond ratings and factor in market dominance by calculating:

  1. Population within 30 miles of your location

  2. Estimating that 10% are potential service buyers (homeowners/renters)

  3. Comparing your number of reviews to that population

That’s how we calculate Modified Market Share—a true snapshot of local dominance.

In Bay City, Jake’s Carpet Cleaning isn’t just the highest-rated. He’s got the biggest market share too.

What We’re Doing at Custom Maids

We’re not where we want to be yet—but we’re working on it.
Here’s our current strategy:

The goal: climb our own leaderboard—by playing the very game we created.

💥 Join the Leaderboard (For Free)

Want to know your Real Rating and how you stack up in your city?

It’s completely free to join the Leaderboard.
All you have to do is submit:

✅ Your Google Business Profile URL
OR
✅ Your Website URL

Drop it in the comments or send it to us directly. We’ll analyze your profile and add you to the rankings.

🔗 Click here to submit your info

Final Thoughts

This isn’t about vanity—it’s about transparency and trust.
The best companies don’t need to fake it. They earn their reputation daily.

The Real Rating system was built to help the truth rise to the top—and to show customers who really deserves their business.

Whether you're a cleaning company, a plumber, a landscaper, or a home service pro of any kind… this is your chance to see where you really stand.

Submit your company (send us an email or chat in the lower right).

Join the leaderboard. And rise.

real ratingsleaderboardhome service reviewshome service ratingsbusiness reputationgoogle review weightinggoogle reviewsonline reviews
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Forms

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Surveys

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SMS & Email Templates

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Blogs

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Communities

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Why Choose An All-In-One CRM?

Trying to piece together all the tools your business needs would cost you over $1,100 every month—and you'd still be stuck managing dozens of disconnected platforms that don’t talk to each other.

Nurturely+ gives you everything in one place: lead capture, sales pipelines, follow-up automation, websites, reviews, payments, and more—all fully integrated and ready to go for a fraction of the cost.

Save money, save time, and finally run your business with the systems it deserves.

Industries Served

Residential Cleaning

Instantly capture new client inquiries, automate follow-ups, book more cleanings, and collect 5-star reviews—all without lifting a finger.

Commercial Cleaning

Automate lead capture, send professional proposals fast, and manage long-term client contracts—all from one streamlined platform.

HVAC

Respond to emergency service requests faster, schedule appointments automatically, and follow up with seasonal promotions to keep customers coming back.

Plumbing

Capture urgent service calls, book jobs instantly, and automate follow-ups to turn one-time fixes into lifelong customers.

Electrical

Respond faster to service requests, streamline project estimates, and keep every lead and job organized from first call to final invoice.

Landscaping

Capture new project requests, send quick estimates, and automate seasonal promotions to stay top of mind year-round.

Lawn Care

Book recurring services automatically, manage client schedules easily, and upsell seasonal treatments without chasing down customers.

Roofing

Respond to inspection and repair requests fast, send detailed proposals in minutes, and track every job from first call to final invoice.

Pest Control

Book urgent service calls instantly, automate contract renewals, and build a steady base of recurring customers with effortless follow-ups.

Appliance Repair

Capture service requests 24/7, schedule appointments automatically, and send real-time updates to keep customers informed and happy.

General Contractors

Manage bids, client communications, project updates, and payments all in one place—keeping every job organized and on schedule.

Remodeling & Renovation

Capture new project leads, send fast professional quotes, and automate client updates through every stage of the renovation process.

Home Inspection

Book inspections online, send reports quickly, and automate follow-ups to realtors and clients—building steady, repeat referral business.


Realtors

Capture buyer and seller leads instantly, automate appointment scheduling, and nurture every relationship from first inquiry to closing.

Insurance

Collect leads, quote new policies faster, and automate renewal reminders to grow your book of business without chasing down every contact.

Auto Repair

Capture service appointments online, send real-time updates to customers, and follow up automatically for repeat business and reviews.

Towing

Respond to urgent tow requests faster, track service calls, and automate follow-ups to win long-term roadside assistance partnerships.

Pressure Washing

Book residential and commercial jobs online, send quick quotes, and automate follow-ups to keep your schedule full year-round.

Painting

Capture project leads, send detailed estimates quickly, and keep clients updated through every phase of the painting project.

Fencing

Book consultations online, send fast custom estimates, and automate customer communication to close projects faster and with less hassle.

Solar

Capture inbound solar inquiries, schedule consultations automatically, and track prospects from first interest to final installation.

Tree Removal

Book emergency tree services instantly, send proposals fast, and stay top of mind with seasonal outreach campaigns.

Cybersecurity

Capture business inquiries, automate client onboarding, and manage ongoing communications securely through a unified CRM platform.

Chiropractors

Book new patient consultations easily, automate appointment reminders, and nurture ongoing relationships to maximize patient retention.

Dentists & Orthodontists

Manage patient leads, automate appointment scheduling and follow-ups, and drive 5-star reviews to strengthen your local reputation.

Consultants

Capture new client leads, automate discovery call booking, and streamline proposals, contracts, and follow-up campaigns in one place.

Legal

Capture case inquiries securely, automate client intake, and manage consultations and case follow-ups without dropping a lead.

Financial Advisors

Capture new client appointments, send automated follow-up sequences, and manage ongoing client communications—all from one dashboard.

Travel Agents

Capture new trip inquiries online, automate itinerary follow-ups, and build long-term client relationships with timely promotions.

Veterinary Clinics

Book appointments online, send vaccination and wellness reminders automatically, and grow repeat visits through personalized communication.

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Founding Members

Master Local Marketing | Guides, expert tips, and proven strategies for small business owners ready to win with paid ads, social media, and SEO.

Built on the power of HighLevel, Nurturely+ gives you access to 29+ high-impact tools in one easy-to-use platform, trusted by the most profitable small businesses today.

Quick Links

Why Choose An All-In-One CRM?

Trying to piece together all the tools your business needs would cost you over $1,100 every month—and you'd still be stuck managing dozens of disconnected platforms that don’t talk to each other.

Nurturely+ gives you everything in one place: lead capture, sales pipelines, follow-up automation, websites, reviews, payments, and more—all fully integrated and ready to go for a fraction of the cost.

Save money, save time, and finally run your business with the systems it deserves.

FAQS

What exactly is Nurturely+?

Nurturely+ is an all-in-one CRM and marketing platform built for small and local businesses. It combines lead capture, sales tracking, marketing automation, website building, appointment booking, reputation management, and more—so you can run your business without stitching together multiple tools.

Is Nurturely+ difficult to set up, learn & use?

No. Nurturely+ is designed for non-technical users. Most businesses can get their core systems—CRM, forms, automations, calendars, and websites—set up within a few hours. Step-by-step tutorials and templates are included to make the process as easy as possible.

How is Nurturely+ different from other CRMs?

Most CRMs only track contacts. Nurturely+ manages your entire customer journey—from first contact to final sale—and replaces 5–10 other tools (like email marketing, forms, landing pages, and call tracking) in one dashboard. It’s built specifically for businesses that need marketing and sales tools, not just data storage.

Can I cancel anytime?

Yes, Nurturely+ runs month-to-month with no long-term contracts, and you can cancel anytime without penalties—unless you’re on the annual plan.

When you choose to pay annually, you lock in at least 20% savings every year, but the full year is prepaid and non-refundable.

Most businesses save more by choosing the annual option once they know Nurturely+ is the right fit.

Who is Nurturely+ best for?

Nurturely+ is built for local service businesses that depend on leads, appointments, and client relationships to grow.

It’s perfect for cleaning services, HVAC companies, landscapers, plumbers, electricians, roofers, pest control companies, real estate agents, chiropractors, dentists, veterinary clinics, and more.

If you need a simple, powerful way to attract more customers, follow up automatically, and grow without hiring a big marketing team, Nurturely+ is built for you.